Meta Ads that run on solid ground
We set up the accounts, tracking and policy hygiene that Facebook and Instagram campaigns depend on, then build, run and report on the campaigns themselves, so spend goes into results rather than reviews and appeals.
- Facebook & Instagram
- Pixel + Conversions API
- Creative testing
- Policy review
- 3 working days
- Audit turnaround
- Weekly
- Reporting
- Month to month
- Contracts
- Stay in your name
- Accounts
01
What usually holds Meta campaigns back
Before creative or budget, most underperforming accounts share the same structural problems.
Broken or partial tracking
A Pixel without the Conversions API, or duplicated events, gives the algorithm poor signals and makes every result look worse.
Fragmented structure
Dozens of small ad sets split the budget so thinly that none of them leaves the learning phase.
Policy friction
Rejected ads and restricted accounts, often from wording or landing pages that a short review would have caught.
Creative fatigue
The same few ads running for weeks while frequency climbs and costs rise.
Unverified business and domain
Missing verification limits what the account can do and how much it can spend.
Reporting nobody trusts
Platform numbers, store numbers and spreadsheets that never agree, so decisions are made on feel.
02
What the service covers
The foundations first, then the campaigns, then the reporting that tells you what worked.
Account and asset setup
Business Manager, ad accounts, Pages, Instagram accounts and permissions organised so the right people have the right access.
Pixel and Conversions API
Browser and server events set up, deduplicated and tested, so purchases and leads are counted once and counted reliably.
Domain verification
Your domain verified in Business Manager and your key conversion events prioritised.
Campaign architecture
A simple structure built around your goals, including Advantage+ campaigns where they fit, so budgets can learn.
Creative testing
A rolling test plan for hooks, formats and offers, with clear rules for when a creative wins or is retired.
Policy pre-review
Ads and landing pages checked against Meta's advertising standards before launch, to avoid rejections and restrictions.
Account health monitoring
Payment, spend limits, feedback scores and restrictions watched, with appeals prepared when something is flagged in error.
Reporting
A weekly report in plain language: spend, results, cost per result and what we'll change next.
03
How an engagement runs
Audit first, so nothing is rebuilt that didn't need to be.
- 1
Audit
Days 1–3We review your accounts, tracking, structure, creative and policy history, and send a written findings report.
- 2
Foundations
Week 1Tracking, domain, events and account structure fixed before any new budget is spent.
- 3
Launch
Week 2Campaigns built to the agreed plan, with creative and audiences ready and policy-checked.
- 4
Optimise
OngoingWeekly budget, audience and creative decisions based on the tracked results, not on guesswork.
- 5
Report and review
Weekly / monthlyWeekly reports and a monthly review of what to scale, cut and test next.
04
Who this is for
E-commerce brands
Stores that want profitable purchase campaigns and catalogue ads with tracking they can trust.
Lead generation
Service businesses running lead forms or landing pages who need cost per qualified lead, not just per lead.
Apps and SaaS
Teams running install or sign-up campaigns who need clean events and steady creative testing.
Media buyers
Buyers who want a second pair of hands on tracking, structure and account health while they focus on scaling.
05
What you'll need to provide
We work in your accounts, so access comes first.
- Partner access to your Business Manager and ad accounts
- Access to your website or store to install tracking (or a developer contact)
- Your goals: target cost per result, monthly budget range and priority products or services
- Existing creative, brand guidelines and any results from past campaigns
- A payment method on the ad account in your business's name
Ad spend is paid by you directly to Meta. Our fee covers management only, and we never take a percentage on top of Meta's billing without saying so in the quote.
Official reference: Meta Advertising Standards
06
Running ads alone, or with the desk
What changes when the foundations are handled before the spend.
| Aspect | On your own | With the desk |
|---|---|---|
| Tracking | Pixel only, unverified | Pixel + Conversions API, tested |
| Structure | Many small ad sets | Consolidated, built to learn |
| Policy | Fix after rejection | Checked before launch |
| Creative | Occasional new ads | Rolling test plan |
| Account health | Noticed when blocked | Monitored weekly |
| Reporting | Platform screenshots | Weekly plain-language report |
07
Engagement options
Quoted on scope and spend; month to month, no long contracts.
Audit
One-off health check
- Account and tracking audit
- Policy and structure review
- Written findings report
- Review call
Managed
Ongoing campaigns
- Foundations fixed
- Campaign build and management
- Creative test plan
- Weekly reporting
- Account health monitoring
Partner
Agencies and multi-brand
- Several ad accounts
- Shared reporting
- Policy pre-review on request
- Dedicated broker
08
Questions, answered
Account and tracking setup, campaign structure, creative testing, policy pre-review, account health monitoring and weekly reporting for Facebook and Instagram ads.
No. Results depend on your offer, margins, market and creative. We commit to clean tracking, a clear plan and honest weekly reporting, and we tell you early if something isn't working.
You do, directly to Meta, from a payment method on your own ad account. Our fee covers management and is set out in the quote.
Browser tracking misses events because of ad blockers and privacy settings. The Conversions API sends events from your server too, and with deduplication Meta counts each conversion once with better accuracy.
We review the restriction, identify the likely cause and prepare an appeal through Meta's official process when the restriction appears to be in error. We can't promise reinstatement, and we won't help work around a legitimate policy decision.
Where they suit your goals and data. For many e-commerce accounts, Advantage+ shopping campaigns perform well once tracking is reliable; we test them against manual structures rather than assuming.
Tracking and structure fixes take the first week or two. Campaigns usually need two to four weeks of steady data before decisions are reliable.
Yes. We prefer to, because account history matters. We work through partner access in your Business Manager and everything stays in your name.
We plan the creative tests and write copy and briefs. We can work with your designers or recommend creative partners for production.
It depends on your goal and market, and we'll be honest if the budget is too small to learn from. We discuss a sensible range on the audit call.
Start with an audit.
Give us access for three working days. You'll receive a written report on tracking, structure, creative and policy, and you can decide what happens next.