The desk began in 2020 as a private supply arrangement for two performance agencies that had been burned by anonymous sellers. The checks we developed for them became the standard for everything we list, and the replacement cover that followed was written because we were confident enough in those checks to carry the risk ourselves.
We remain a small operation on purpose. Each buyer deals with a named broker who sourced the asset, and that broker is the person who answers when something needs attention.
— The Veridian desk
Three checks before a listing number exists.
- 1Access. Credentials and recovery paths exercised from a neutral device and network.
- 2History. Spend records, prior restrictions and open appeals read and recorded.
- 3Custody. Ownership transferred to Veridian-controlled accounts and previous admins removed.
- 0
- Assets underwritten
- 0
- Active buyers
- 0h
- Typical hand-over
- 0d
- Standard cover window
A campaign should fail on its creative, never on the account it runs from.
Six rules the desk does not bend
Checked, then listed
No asset is published on a supplier's word.
Custody before hand-over
Assets are moved into our accounts first.
Cover we actually carry
Replacement is our cost, not your risk.
One price
The listing figure is the settlement figure.
Named brokers
You speak to the person who sourced it.
Honest stock
Thin supply is disclosed, not disguised.
How we got here
Private supply line for two agencies; first written checklist.
Replacement cover introduced on every listing.
Ledger opened to outside buyers; chat-based ordering.
Regional custody accounts across US, UK, EU and Asia.
Four teams, one hand-over
Every order passes the same people in the same order, so nothing is skipped when it gets busy.
Step 01 of the hand-over
Sourcing
Finds aged, clean assets from vetted operators and secures supply before anything is promised.
Where assets are held
What the desk will not do
Built for teams that run ads daily
- Performance agencies
- In-house growth teams
- Independent buyers
- App publishers
- Lead-generation desks
- Affiliate operators
Tell us what you need to run.
Region, age, spend ceiling — type it below and a broker replies on WhatsApp with what is held and what it costs.
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